The company McDonald's has told about the results of work in 2020 and has shared plans for 2021. This is said in the company's press release.
Results of McDonald’s work in Ukraine in 2020
The company said that following the results of last year, new establishments were opened in Odesa, Dnipro, Kharkiv, Kyiv, and Bucha (Kyiv region). Thus, the number of restaurants in 21 cities of Ukraine has reached 98. The company has invested $26 million in the construction of new establishments and the restoration of existing ones.
At the same time, last year the number of customers decreased by 20%, compared to 2019, and sales fell by almost 4%. The company paid 1.5 billion UAH in taxes and retained a team of 10,000 people in the country, spending 82 million UAH on their protective equipment against coronavirus and about 50 million UAH on compensations for downtime and forced vacations. McDonald’s added that multichannel strategy helped the company to withstand the crisis.
And while McDonald's is growing, the total number of various restaurants, cafes, and bars at the end of 2020 decreased by almost 4,000 establishments (20%)—from 18,600 to 14,700, and the volume of the restaurant market (in monetary terms ) decreased by almost 30% and amounted to 14.1 billion UAH.
McDonald's plans in Ukraine for 2021
In 2021, the company plans to invest almost $42 million for further development in the regions. Thus, for the first time, restaurants will open in cities such as Ivano-Frankivsk, Bila Tserkva, Lutsk, and Khmelnytskyi. Also, in the coming years, it is planned to open new establishments in Lviv, Odesa, Dnipro, Kharkiv, and Kyiv, and in 2022—in Kropyvnytskyi and Mariupol, where the search for locations is currently underway. The company also plans to open restaurants in Chernivtsi and Uzhgorod.
"For effective development, we need an open dialogue with local authorities. Over the past 20 years, we have invested almost $300 million in Ukraine and are interested in continuing to invest in those regions where there is a request from local authorities and a reliable infrastructure of utilities," said Yuliya Badritdinova, Managing Director at McDonald's in Ukraine.
In 2021, the company wants to create 4,600 jobs (1,500 in restaurants and 3,100 at partners—suppliers of products and services). It will also invest in the development of local communities, cooperation with local suppliers, the introduction of programs for sorting and recycling packaging.
Context. In September 2020, McDonald's introduced test packaging sorting for six restaurants in Kyiv and five establishments in Lviv.