H. E. Ambassador of Sweden to Ukraine Tobias Thyberg believes that the country still has problems related to the investment climate. However, according to him, the entry of the Swedish retailer IKEA into the Ukrainian market is a sign of positive changes in the state. He said this in an interview on the YouTube channel KYIV NOT KIEV.
"The investment climate in Ukraine still has serious problems," Thyberg said.
The Ambassador also expressed his admiration for Ukraine's economic potential, its geographical position in the middle of Europe, human capital that "cannot be found in Sweden", level of education, entrepreneurship, creativity and added that there are a lot of successful Swedish start-ups developing in Ukraine.
KYIV NOT KIEV is a weekly news video project hosted by Tetiana Gaiduk and Polina Boichuk, leading TRUMAN experts specializing in strategic communications and diplomacy. The show covers the most important Ukrainian political, economic, and cultural events and their analysis and includes video interviews with key opinion leaders and experts dealing with topical importance issues.
Context. Earlier, we reported that judicial reform, preservation of microfinance stability and the security sector reform are the most important for Ukraine, according to Larisa Galadza, Ambassador Extraordinary and Plenipotentiary of Canada to Ukraine.
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