The international supermarket chain Lidl, popular in Europe, is preparing to enter the Ukrainian market in the near future, German outlet Lebensmittel Zeitung reports, referring to the internal company documents.
However, according to the outlet, the company is aware that expansion will not be easy. According to the documents, Lidl is expected to compete with the Ukrainian chain ATB that has over 1,000 stores in the local market.
According to the Polish outlet Wirtualna Polska, the company has already decided on the manager of Lidl's head office in Ukraine—this is 47-year-old Adam Miszczyszyn. The document on his appointment was signed by Lidl CEO Gerd Gerd Chrzanowski. Miszczyszyn headed the same chain in Poland for eight years.
The newspaper's interlocutors claim that Lidl's management has decided to enter the Ukrainian market due to its high growth rates.
According to the German press, Lidl would very much like to replicate the "Polish" success in Ukraine. This is confirmed, among other things, by choosing Adam Miszczyszyn as the business manager in the country. It is due to his efforts that today the chain has about 760 markets in Poland and has become one of the largest players in the retail market.
In total, Lidl discount stores work in 33 countries around the world. This week the chain entered Latvia, where 15 of its stores were opened at once. However, the largest number of the chain's stores are located in its native Germany—about 3,200. The company employs over 90,000 people on the German market.