The owner of Rozetka is the Cypriot company Temania Enterprises Limited. Its beneficiaries are Vladyslav Chechotkin (50%) and his wife Iryna Chechotkina (50%).
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According to Novoe Vremia magazine and MPP Consulting, Rozetka is one of the three most expensive brands in Ukraine. The trademark was estimated at $302 million.
The daily attendance of Rozetka.ua is 2.5 million users. The website has been in the top five most popular websites in Ukraine for already several years. There are 3.9 million products available for purchase, and the return rate percentage is 81%. The company has 4,000 employees.
According to the media, the total revenue of the companies owned by Chechotkin in 2018 is UAH 14 billion.
History of the company
In June 2005, Vladyslav and Iryna Chechotkin launched an online store. They invested $250,000.
'At some point, I realized that I would sell everything that plugs into the outlet [Rus. "Rozetka"],' Vladyslav explained to the journalists the name of the brand.
The first office was the family's apartment, and until 2007, they invested almost all their income in the business.
They opened the first offline store in 2008.
In 2010, they expanded the choice set in the online store. In addition to technology and electronics, they began to sell children's clothing, toys, and accessories for sports.
Until 2014, former Minister of Finance of Ukraine Natalya Yaresko was a co-founder and CEO of Horizon Capital. She worked in the government from 2014-2016.
In 2016 it became known that the American asset management company Horizon Capital had invested in Rozetka. The parties did not disclose the details of the transaction.
In 2016, the company bought a logistics center Terminal Brovary close-by to Kyiv. It costs $16 million, and its area is 48,990 sq.m.
In June 2017, the store announced it was unable to file tax returns because of the Petya virus attack.
In 2020, the company "Uaprom" (through Temania Enterprises Limited, a Cypriot company owned by the Chechotkin family) received the status of a financial institution — the National Bank issued the company a license for payment service.
ukrainian IT product company
In 2018, Rozetka and EVO Group completed the formalities for merging the companies. At that time, EVO Group Naspers owned the marketplaces Prom.ua, Tiu.ru, Satu.kz, Deal.by, Bigl.ua, the online service for ordering services Kabanchik.ua.
According to AIN.UA, Rozetka bought out all its shares from the owner company, and the deal could have been about $ 12-15 million.
In 2011, a Rozetka courier was attacked in Kyiv. Mykhailo Kirik ordered a laptop worth UAH 5,500 and asked to deliver it to one of the houses in Vynohradar district. He persuaded the courier to go up to the apartment saying he is a person with a disability and can not come to the entrance hall. On the stairs, the robber fired a traumatic pistol in the face of the Rozetka courier.
The courier, however, did not lose his consciousness, and whilst still holding the laptop, he jumped out of the building, and the criminal disappeared. The courier survived but got serious nose and face injuries. The armed robber was identified by his phone number, and in 2014 he was sentenced to eight years in prison. In 2016, he was released under the Savchenko law.
In 2016, the co-owner of the company accused Epicentr K of non-competitive behavior. Allegedly, Epicentr K requires suppliers to avoid selling goods to Rozetka.
"This racketeering sounds like this: if your goods are in Rozetka, you will not be able to get to the shelves of Epicentr," Vladyslav Chechotkin wrote on Facebook.
The hypermarket chain refused to comment on the news.
In 2016, the Kyiv authorities demanded to remove Rozetka banner from the Vokzalna metro station building. Kyiv citizens were outraged by the sign, location, and cost. According to Kyivreclama, the huge letters and a logo cost Rozetka only 2,000 hryvnyas per month. Kyiv citizens wrote a petition on the KSCA website and asked to take away the ad.
'It turned out that the Department for Control Protection of Cultural Heritage did not give permission to install the ad. I think that in a few days, it will be dismantled, so there is no need to joke about renaming Vokzalna into Rosetka,' wrote the secretary of the Kyiv City Council Volodymyr Prokopiv.
In 2017, the Moscow publishing house Eksmo was suing Rozetka for the book by Nick Vujicic "Life Without Limits."
Eksmo claimed that they own the copyright for the book translation, while Rozetka was selling copies printed at Vyatka printing house (Kirov, Russia). Eksmo estimated the non-pecuniary damage at UAH 90,000. However, they did not provide evidence of damaging their image. The court ordered to collect 110 hryvnyas in favor of the Moscow publishing house and pay the court fee.
In 2018, the company was involved in a scandal with a book about Zakhar Prilepin, a Russian terrorist who fought in Donbas on the side of the "DPR". The book was sold on Rozetka for 58 hryvnyas.
'It is a moderation mistake, we have already banned this "author" forever,' responded the store.
In 2019, State Service of Ukraine for Food Safety and Consumer Protection checked 16 samples of different goods sold on Rozetka. Seven items failed laboratory tests.
SATORI electric kettle was called dangerous (if used incorrectly or if there is power deviation or extra load on the wiring, it can give an electric shock. TM INFRA Ceramic electric heating panel and SINBO infrared heater were also considered dangerous. If the surface is tilted slightly, the devices could topple over, and a tangled cord could result in electric shock. The examination cost UAH 36,000 and the fine was UAH 7,600 which the company paid in full.
In 2015, the company transferred the profit from selling promotional goods to children who were forced to leave their homes in Donbas.
In 2015, the company sponsored the fight between boxer Oleksandr Usyk and Johnny Muller. Back then, Usyk defeated his opponent in the 3rd round by technical knockout.
In 2018, the company became a sponsor of the Ukrainian comedy "Skazhene Vesillia" (Ukr. "Mad wedding").
In 2019, the company launched a platform for charities. With the platform, funds can buy goods at lower prices.
In March 2020, Rozetka, the ATB chain, and Nova Poshta launched home delivery of food to help Ukrainians adhere to quarantine restrictions.
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